ATL (Above-The-Line) Marketing Promotion Specialist

Join Daya Adicipta Motora as an ATL (Above-The-Line) Marketing Promotion Specialist and take the lead in elevating our brand visibility through strategic, high-impact marketing campaigns. In this dynamic role, you will oversee the planning, execution, and optimization of our ATL initiatives, including digital advertising, social media campaigns, and outdoor promotions. Based in Bandung, you will work closely with our marketing team to drive engagement and boost sales. With a competitive salary of IDR 8,000,000 to IDR 12,000,000 per month, this is your chance to make a significant impact in the automotive industry.

As an ATL Marketing Promotion Specialist at Daya Adicipta Motora, you will be at the forefront of our marketing efforts, crafting and executing campaigns that capture the attention of our target audience. You will leverage data-driven insights to refine our strategies and maximize ROI. This role is perfect for a marketing professional looking to grow their career in a fast-paced, innovative environment.

Every day, you will collaborate with cross-functional teams to develop creative, high-impact marketing materials, from eye-catching digital ads to engaging social media content. You will monitor campaign performance using tools like Google Analytics and Social Media Insights, ensuring we stay ahead of industry trends and consumer behaviors. If you are passionate about marketing and eager to drive brand growth, Daya Adicipta Motora offers the perfect platform to showcase your skills and take your career to new heights.

📋 Tanggung Jawab Pekerjaan

• Develop and execute ATL marketing campaigns, including digital advertising, social media, and outdoor promotions.
• Create compelling marketing materials such as banners, billboards, and digital ads.
• Conduct market research and analyze campaign performance using tools like Google Analytics and Social Media Insights.
• Collaborate with the marketing team to refine strategies and maximize ROI.
• Monitor industry trends and consumer behaviors to ensure campaigns remain relevant and effective.
• Manage budgets and ensure all campaigns are executed within allocated resources.
• Report on campaign performance and provide actionable insights to the marketing team.
• Stay updated with the latest marketing tools and technologies to enhance campaign effectiveness.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum of 3 years of experience in ATL marketing, with a proven track record in campaign execution and optimization.
• Proficient in using marketing tools such as Google Ads, Facebook Ads Manager, and Canva.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and collaboration skills, with the ability to work effectively in a team.
• Creative mindset with a passion for developing innovative marketing strategies.
• Familiarity with the automotive industry is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

🛠️ Keahlian

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